Guidebook
Two Free Chapters |
Authors: Hans-Rainer Mayer (Nouvelles Idées) and Michael Rynish (IMC Enterprises)
Sales Price: $14.50
"Promotion" means using every means available to you to inform the general public that you are online and open for business. Be prepared to bump your head against the wall a few times during the process. Marketing on the Internet is like going for a swim in an unfamiliar lake at night with no light (not even moonlight). Strange things brush against your legs, you bump into hard objects, and you touch strange, cold, slimy things in the water. All you know is that you're in a huge body of water and can't see a thing. It all adds up to confusion. We'll teach you what you need to know, guide you through the confusion and help you achieve your Internet marketing objectives. To sell your products and services on the Internet, you're going to have to invest time. This quick reference book will help you invest your time wisely and help you avoid most of the marketing ploys that won't get you anywhere. After a while, you'll get a feel for what works for you and what doesn't. You'll also become comfortable with the methods you use but, in the beginning, there's going to be a learning curve to get through. What we've compiled in this book is the result of seven years of intense Internet marketing condensed into a quick reference tool. We've tried every marketing method you can imagine and have learned valuable lessons, which we're going to share with you. This is not going to be a long, drawn-out, course of study, however. It's going to be quick and to the point, which is what we think you prefer. |
The Website Promotion guidebook is designed to help medium-sized and small businesses that already have Websites. The focus is on how to advertise your Website to the general public and specific markets. The guidebook assumes that the reader understands how Websites are designed and built. You'll find that many Internet marketing techniques, which you've heard about but not really understood, will be cleared up for you. You'll find the guidebook quick, to the point, and easy to use. The book was also designed to allow you to skip around from subject to subject as you wish. We recommend you read the whole book. The content of the book is not only the kinds of things that you learn at a University. You'll find that the book is packed with the kind of useful and practical information that you can put to use immediately.
The following subjects regarding Website promotion are covered:
1. Evolution of the Internet: How the Internet got started commercially and what it is today. 2. Common Ground: What experienced marketers understand about sales on the Internet. 3. Website Design: Tips and methods that will attract more customers to your Website. 4. Website Navigation: How to keep customers interested in your Website. 5. Simplicity: Why it pays to keep your site simple. 6. Promoting your product or service on the Internet:- Uniqueness
- Registration with the Search Engines. (Free Chapter - CLICK HERE.)
- Search Engine Submission Software
- Free for All sites (FFA sites)
- Online Shopping Systems
- Mass emailing
- Ezines and Opt-In Newsletters
- Affiliate Programs
7. Scams: Dealing with scams, cheaters and liars. 8. Viruses and Backups: Antivirus software and the importance of making backups. 9. Additional Benefits: Offering additional benefits related to your product or service. 10. Internal Opportunities: Opportunities within your company. 11. Printed materials: Promoting your Website through printed materials. 12. Using your telephone to promote your Website. (Free Chapter - CLICK HERE) 13. Content: Putting this 'magical, Internet word' to work for you. 14. Media Moguls: Types of Internet advertising that work and those that don't. 15. "Net"working: Using a network of associates and friends to bring customers to your Website. 16. Traditional Advertising: Applying traditional advertising methods to promote your Website. |
Cross Media is often used in the media and publishing arenas. Simply put, 'Cross Media' is the technique of using several means to promote products and services. For example, a company operating several radio and television programs and/or newspapers/magazines would use each of it's means of promotion in a coordinated way to promote each individual product or service. In other words, the means of promotion would overlap or cross over (Cross Media).
In addition, many in the media and publishing arena cooperate to promote eachother, even though they are competitors. For example, one television station might agree to advertise a competing television station. As another example, a television station might agree to advertise a newspaper or magazine and vice-versa. |  |
Price:
Digital Book (eBook): $14.50 (download)
Order Form Click Here |
Business Address: IMC Enterprises, Weidestr. 13, 86456 Gablingen, Germany
Tel: +49-8230-7813. Fax: +49-8230-7814
Email: m.rynish@im-c.com |
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Copyright © IMC Enterprises. All rights reserved. The content of this page is the sole property of IMC Enterprises and may not be copied, distributed or used without the express permission of IMC Enterprises. The contact email address for IMC Enterprises is m.rynish@im-c.com. Telephone: +1-970-667-6421
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